Paddington Central Shopping Center - located in the heart of paddington this collection of retail stores sits comfortably within its traditional queensland surroundings. The building presents a neat traditional style front facade with pitched roofs along the road to break up the building to appear as several smaller objects.
Walking through the centre, you can't help but feel the building has a certain swagger, an sense of style. It appears modern and sharp, but with a few traditional accessories to give it flare and interest. The signage and shopfronts are incredibly well styled, and the entire center is strongly branded.
- The Brief.
Turn paddington central shopping center into a local HUB of activity for residents of the area in a future brisbane. A central place that connects people to the area, and to each other. A place that has a strong identity and a place that people feel they belong to.
This, in turn, should support a new public arena in the online realm that helps to create an environment of accessibility for every person. increased accessibility requires less transport and building costs, creating a sustainable, environmentally balanced community from within the existing fabric of the renewed Paddington Sprawl.
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