Branding Latrobe

In the current environment of advertising and branding, where consumers have almost instant access to online material from anywhere in the world. According to Brandscape.com, brands are turning back to one of the oldest, but most effective forms of advertising, word of mouth.

Word of mouth can be twice as effective as advertising and costs almost nothing.

The majority of current shops along Latrobe Terrace do not advertise conventionally advertise and instead rely on word of mouth to sustain and grow their business.

By bringing in a strong sense of experience into the entire Latrobe terrace and expanding word of mouth into the online arena is likely to generate a strong increase in business for every store.

My initial thoughts are to draw some inspiration from the site to create a common thread along the area that would enhance one's experience of Latrobe.